We offer both custom formulation and private label options. With our custom pet supplement service, we are building your recipe from the ground up for your brand as opposed to something you would find on a shelf of stock formulas. That is what we mean by a blank page approach; every such project is handled by our science team, not a catalog.
Then there is the matter of timing. A brand does not always require a completely bespoke recipe right out of the gate. For those looking to make a quick launch, our private label or white label program is the answer. It allows you to apply your own branding to a formula we have already put through development and testing and have in production.
Custom Formulation
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Our approach is to put together custom powder blends for the usual pet supplement lines and food toppers.
We are quite flexible in how we work with you. Should you have a formula on hand, we will produce it to spec.
Alternatively, if you wish to develop something of your own design or have raw ingredients that require turning into a marketable product, we can assist in making that happen.
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Full custom recipe development led by our PhD formulation team
Every recipe reviewed by our consulting veterinary nutritionist, at no additional charge
A 2kg finished sample batch, shipped to you for real-world testing
Custom label design included at no extra cost
Palatability tested alongside efficacy. A supplement only works if your pet will eat it
Formulation informed by your target claims, ingredient preferences, and budget from day one
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Typical production lead time is about four to six weeks from an approved recipe and label to a finished, shipped batch. That timeline holds when the ingredients your formula needs are already available here in the US.
If your recipe calls for something harder to source or more exotic, we'll tell you upfront and give you a realistic timeline instead of a surprise later.
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Production under full regulatory compliance, including cGMP standards per 21 CFR Part 507
The finished products will be manufactured using the same ingredients, quantities, and raw material sources as those used in the samples provided during the test run.
Microbial testing on every batch: nothing ships until it tests clean. Additional testing, such as for heavy metal contamination, is available upon request.
Prop 65 guidance and free label design*
Private Label
Not every brand needs a fully custom recipe from day one. If you want to launch fast, our private label (also called white label) program lets you put your label on a ready-made formula we've already developed, tested, and put into production.
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Fish Oil: A genuinely single-ingredient powder. Nothing to formulate, just a proven raw material.
Joint Support: A vet-formulated blend for mobility and joint health.
Skin & Coat: A vet-formulated blend to support healthy skin and coat.
Gut & Digestive Health: A vet-formulated blend to support digestive health.
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Choose a formula from the list above
We produce your order. Plan on about four weeks from payment and label or recipe confirmation to a finished batch. It's often faster when the raw materials you need are already in stock, and longer if something has to be sourced first.
We pull a retain sample from your actual production batch and get your approval before anything ships
Your finished jars ship
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300 jars, the same minimum as our custom formulation program.
Because there's no recipe development involved, there's no separate R&D fee like the custom program.
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Production under full regulatory compliance, including cGMP standards per 21 CFR Part 507
Microbial testing on every batch: nothing ships until it tests clean. Additional testing, such as for heavy metal contamination, is available upon request.
Prop 65 guidance and free label design*
